KUALA LUMPUR: McDonalds Malaysia is celebrating its 37th anniversary as a Malaysian company, and its a celebration like no other.
In conjunction with Merdeka and Malaysia Day, McDonalds Malaysia is using its nickname Mekdi (localised McD, a short form for McDonalds), to celebrate its Malaysian-ness. And Mekdi is now proudly displayed at the iconic Bukit Bintang restaurant.
Why iconic, you might ask? Well, its the first ever McDonalds restaurant to open in Malaysia back in 1982! Thats almost as old as this writer.
For the past 37 years, Malaysians have helped develop McDonalds brand to what it is today. As an appreciation for their continuous support, weve decided to use the friendly nickname Mekdi, which is now synonymous with our brand, explained McDonalds Malaysia vice-president and chief marketing officer Melati Abdul Hai.
In celebrating the Merdeka month, McDonalds Malaysia has also introduced its own version of Nasi Lemak McD, which is fast becoming a Malaysias favourite. The dish comes with fragrant rice cooked with coconut milk, crispy anchovies, fresh slices of cucumber, fried egg, and spicy, mouth-watering sambal.
But wait, the Malaysian-ness does not stop there.
Realising the popularity of Nasi Lemak among Malaysians, McDonalds Malaysia has also started a petition via Change.org website to recognise Nasi Lemak as the official National Dish of Malaysia, with the target of one million signatures by Malaysia Day on Sept 16.
https://www2.nst.com.my/news/nation/...and-nasi-lemak